Almost 50% of global internet users say “keeping in touch with friends and family” is a primary reason why they use social media.
But Facebook isn’t the world’s “favourite” social media site-that title goes to Whatsapp, which has won 15.7% of hearts globally.ĩ. It currently has almost 3 billion global active users.Ĩ. Facebook is still the world’s most popular social media platform. The average user spends about 35% of their total time using the internet on social media.ħ. In fact, the group that spends the most overall time on social media is females between the ages of 16 and 24 (an average of 3 hours and 13 minutes a day).Ħ. But the global female-identifying audience spends more time on social media compared to their male-identifying counterparts. The biggest divide is in southern Asia, where only 28% of social media users identify themselves as female.ĥ. 54% of all global social media users identify as male. Users in Nigeria are spending the most time on social media: 4 hours and 7 minutes per day.Ĥ. Globally, we spend an average of 2 hours and 27 minutes on social media per day.ģ. That’s more than half of the entire population of earth.Ģ.
As of January 2022, the number of social media users worldwide was 4.62 billion.
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